001
Categories
Matchday, hospitality, digital, brand partnerships. The shape of your rate card, not ours.
002
Assets
The sellable thing itself: an LED cluster, an executive box, a programme spread, a shirt sleeve.
003
Units
How much of it exists, per fixture or per season. This is what makes availability countable.
004
Rate cards
Standard, category A, season package. Quotes are built from your pricing, not from memory.