stadiumflow
PricingContactSign in
Watch a 1-min tour
Native HubSpot application

SELL THE
WHOLE SEASON

Sponsorship and hospitality inventory, space and event calendars, quotes, bookings, deposits and delivery, all as live records beside the CRM your commercial team already sells in. Customers see their own bookings and payments in a portal of their own.

Watch a 1-min tour
One portal, one recordLive sync
HubSpotStadiumFlowALREADY OWNSCompanies and contactsDeals and forecastQuotes and signatureEmail, tasks, reportingADDSInventory and spacesCalendar availabilityBookings and paymentsPartner and customer portalsOne sharedrecordNO SECOND LOGINQuoted in HubSpotSpace and inventory heldDeposit paid, booking confirmedLive in the customer portal
The current state

Your rights are worth
millions. They live in
a spreadsheet

Nobody set out to run a nine-figure asset base out of a shared file. It happened because no CRM understood inventory.
001Nobody trusts availability
Two sellers pitch the same LED slot to two brands. The version of the truth depends on who last saved the file.
002Delivery is invisible
Contracted rights sit in a PDF. Whether they were actually delivered surfaces at renewal, which is far too late to fix it.
003Forecasting is a guess
You can't forecast against inventory you can't count. Board questions get answered with estimates and optimism.
One minute

See it running
on a real season

A walkthrough of the full cycle: loading the catalogue, holding a space or asset against a date, quoting and taking a deposit, confirming the booking, and reporting delivery back through the customer portal.
Product tour · 1 min 16 sec · no sound needed
Inventory

A structured
inventory catalogue

Every asset, unit and category in one bookable catalogue, with live quantities, properties and base pricing. Sellers quote from what the club actually has, at the rate the club actually charges.
Flowham FC · StadiumFlow · Inventory
Flowham FC
Today
SELL
Calendar
Inventory
Packages
Clients
DELIVER
Delivery
Activations
Make-goods
Hospitality
Requests
Inventory
Assets, units, categories. Your bookable catalogue.
Sync to HubSpotExport CSV+ New asset
CatalogueAvailability
Search assets…
All categories
All properties
Name
Property
Category
Type
Qty
Base price
Big Screen 30s Spot
Pre-match and half-time big screen advertising
MEN'S FIRST TEAM
Matchday › LED & Perimeter
slot
6
£4,000
Concourse Hoarding Pack
Static signage across main concourse
MEN'S FIRST TEAM
Matchday › Stadium Signage
seasonal
10
£12,000
Director's Lounge Pair
Two seats in the director's lounge with dining
HOSPITALITY
Hospitality › Matchday Hospitality
slot
20
£1,200
Executive Box (8 seats)
Private box with hospitality, 8 guests
HOSPITALITY
Hospitality › Boxes & Suites
match
12
£6,000
Goal Highlight Sponsor
Branded goal highlight clips, season-long
MEN'S FIRST TEAM
Digital › Social Media
seasonal
1
£50,000
Homepage Takeover
Full club homepage skin for 24h
MEN'S FIRST TEAM
Digital › Web & App
exclusive
1
£8,000
Calendar

Availability
you can trust

Holds across every asset, by fixture. Soft holds, firm holds and clashes visible at a glance, with the value currently held in view on the same screen.
Flowham FC · StadiumFlow · Calendar
Today
SELL
Packages
PLAN
Inventory
Calendar
Requests
DELIVER
Activations
Make-goods
Partner Portal
Reports
Calendar
Holds across every asset, by fixture. Click an empty cell to book.
Matchday board →
Ask availability
Search client, package, asset, unit…
All categories
Next 8 fixtures
Any tierFirm onlySoft only
All cellsSpare onlyFully bookedExpiring soon
Free 72Partial 8Booked 32Soft onlyClash£2,096,000 held in view
ASSET
Demo Town
22 Jun
Demo Town
22 Jun
Demo Town
22 Jun
Demo Town
22 Jun
Demo Town
23 Jun
Demo Albion
29 Jun
Demo Albion
29 Jun
BOXES & SUITES
Executive Box (8 seats)
1 unit
1/12
1/12
1/12
1/12
1/12
1/12
1/12
KIT & APPAREL
Shirt Sleeve Sponsor
1 unit
+
+
+
+
+
Clash
+
LED & PERIMETER
Big Screen 30s Spot
6 units
6/6
4/6
+
2/6
+
3/6
+
Activations

Delivery tracked
by partner and right

Entitlement usage across every package: allowance, used, remaining and at risk. Nothing sold goes undelivered, and nothing expires quietly at the end of a season.
Flowham FC · StadiumFlow · Activations
Today
SELL
Packages
PLAN
Inventory
Calendar
Requests
DELIVER
Activations
Make-goods
Partner Portal
Reports
Activations
Track sponsor entitlement usage across packages.
EntitlementsDeliverables
TOTAL ALLOWANCE
155
12 entitlements
USED
18
12% of total
REMAINING
137
88% remaining
AT RISK
0
0 low · 0 exhausted · 0 overage
Deploy before they are wasted
vs Demo Town · 22 Jun 2026, 16:00
133 units available · 8 entitlements in play
Asset
Client
Package
Remaining
Total
Status
Pitchside LED Cluster A
physical_inventory
Northwind Outdoor
Northwind Matchday Presence 25/26
17
20
healthy
Matchday Social Post
physical_inventory
Northwind Outdoor
Northwind Matchday Presence 25/26
27
30
healthy
Pitchside LED Cluster B
physical_inventory
Acme Beverages
Acme Pitchside LED, Half Season
37
40
healthy
Stand Naming Rights
physical_inventory
Halberd Insurance
Halberd Stand Naming, 3yr
1
1
healthy
Programme Inside Spread
physical_inventory
Lumen Energy
Lumen Energy Programme Sponsorship
5
8
low
Goal Highlight Sponsor
physical_inventory
Verdant Drinks
Verdant Season Digital
9
12
healthy
Bookings and payments

From signed quote
to money in

Quotes carry a deposit and balance schedule. When a quote is signed the space is confirmed, the booking gets a reference, and every payment is tracked against it. One screen shows what is signed, what is paid and what is still owed.
Flowham FC · StadiumFlow · Bookings
Today
SELL
Packages
Bookings
PLAN
Spaces
Calendar
DELIVER
Activations
Partner Portal
Bookings
Signed quotes, payments received and events still to confirm.
Copy customer link
SIGNED QUOTES
14
this season
DEPOSITS PAID
£48,400
11 of 14 bookings
BALANCE DUE
£126,900
next due 12 Aug
AWAITING CONFIRMATION
3
space not yet locked
Reference
Client and event
Space
Deposit
Balance
Status
BK-2601
Northwind Outdoor
Awards dinner · 12 Sep
Riverside Suite
Paid
£8,200
confirmed
BK-2602
Acme Beverages
Matchday box · 21 Sep
Executive Box 4
Paid
£2,400
confirmed
BK-2603
Meridian Logistics
Conference day · 02 Oct
Halberd Lounge
Due 12 Aug
£14,500
awaiting deposit
BK-2604
Lumen Energy
Partner day · 16 Oct
Riverside Suite
Paid
£6,800
balance scheduled
Partner portal

Partner-facing reporting,
ready to share

A live, branded portal for each sponsor: packages, coverage and proof of performance in one place. Renewal conversations open with the evidence already on the table.
Flowham FC · StadiumFlow · Partner Portal
Today
SELL
Packages
PLAN
Inventory
Calendar
Requests
DELIVER
Activations
Make-goods
Partner Portal
Reports
Partner portal
Choose a client, manage who can access their portal, then prepare each package.
Open partner portal
CLIENTS+ Add
Acme Beverages
2 packages
Halberd Insurance
1 package
Lumen Energy
1 package
Meridian Logistics
1 package
Northwind Outdoor
2 packages
Northwind Sportswear
1 package · partners invited
Verdant Drinks
1 package
Northwind Sportswear
1 package · Partner invited
Remove client
AccessPortal contentPackages
Northwind Sportswear, Hospitality Box 2026/27
£15,500
Live
Cover & heroImpactCoverageDeckPreview
Download deckSaved
Live partner view (read-only)Open in new tab
All partnershipsadam@sixandflow.com
Northwind Sportswear
Hospitality Box 2026/27
DELIVERED
9 / 12
GUESTS HOSTED
72
NEXT FIXTURE
29 Jun
Customer portal

Customers check
their own bookings

Hospitality and event customers sign in with an emailed link and see their quotes, confirmed bookings, event details and payment schedule. Each sign-in is matched to the right company record, so the phone stops ringing about dates and balances.
flowhamfc.com/portal · Northwind Outdoor
Your bookings with Flowham FC
Signed in as events@northwind.example
Linked to your company record
BK-2601
Awards dinner
Saturday 12 September · Riverside Suite · 120 guests
Confirmed
TOTAL
£20,500
PAID
£12,300
OUTSTANDING
£8,200
Payment schedule
Deposit
Received 14 May
£12,300
Balance
Due 29 August
£8,200
Receipts and event details update the moment your team records a payment.
How it works

Three steps, no migration project

1
Install into your portal
Objects provision the same day. Your existing records are untouched.
2
Load your inventory
We map your assets, rate cards and fixture list into the taxonomy your team already uses.
3
Sell and deliver
Inventory attaches to the deal, and delivery tasks generate the moment it closes.
Breeze on StadiumFlow data

Give HubSpot AI the context it needs to drive your sales flow

Breeze can only reason about records it can read. Once inventory, availability and delivery are structured objects in your portal, your sponsorship estate becomes part of the context it works from.

“Show me under-sold assets with four fixtures left”
“Draft a renewal pack from last season's delivery”
“Which partners are at renewal risk on delivery?”
What changes

The commercial director's
version of the story

001
Sell with confidence
Availability is a fact rather than a phone call. Sellers quote from live inventory and holds are respected across the whole team.
002
Protect renewals
Delivery is tracked all season with evidence attached, so renewal becomes a review of proof instead of an argument about memory.
003
Forecast the season
Open value, held value and contracted value, live in the dashboards your board already reads. Forecasting stops being a guess.
Packages

Priced per seat,
scoped by venue

Billed per user, per month. Every venue's estate is different, so scoping starts with your asset list.

Club
Single venue, one commercial team.
£75per user, per month
£2,500 implementation
Inventory, spaces and availability
Season, fixture and event calendars
Deal and quote integration
Standard onboarding
Premier
Most clubs
The full sell-to-deliver cycle with partner-facing proof.
£110per user, per month
£5,000 implementation
Everything in Club
Activation delivery tracking
Bookings, deposits and balances
Partner and customer portals
Breeze-ready data model
Guided implementation
Choose data location (EMEA/US)
Enterprise
Multi-venue groups, stadium operators and rights holders.
POAscoped per venue group
Scoped implementation
Everything in Premier
Multi-venue inventory and permissions
Custom objects and integrations
Migration from existing systems
Named solutions architect
Connect using our MCP
Questions

The ones your
IT team will ask

Is this a HubSpot app or a separate system?
A native HubSpot application. It installs into your own portal, uses HubSpot objects and permissions, and sits alongside your existing records. There's no second login and no separate database to reconcile.
Why not just build this with HubSpot custom objects?
You can, and for a simple asset list it may be enough. Custom objects don't give you availability logic, expiring holds, clash detection, fixture-level calendars or a partner portal. That's the part clubs end up rebuilding badly.
What happens to our current spreadsheet?
It becomes the input to implementation. We map your existing structure, from assets and units to categories and rate cards, rather than asking your team to invent a new taxonomy.
How long until the team is using it?
Weeks rather than quarters. Install and provisioning is same-day. The work is loading inventory accurately and training sellers on holds.
Do sponsors have to log in to anything?
Only if you want them to. The partner portal is optional and branded to your club, and delivery evidence can equally be sent as a report.
How do deposits and balances work?
Each quote carries its own schedule: deposit, balance and any extras, with due dates. Signing the quote confirms the space and creates the booking reference, and every payment your finance team records updates the booking and the customer's own portal view.

See it against
your own inventory

Bring your asset list to a 30-minute session. We'll show you what it looks like structured, and what it would tell you that today it can't.

A six&flow product
Made with ❤️ by Six & Flow